The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
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English from the Roots Up
English from the Roots Up explores the Latin and Greek roots of words. Many people haven't realized how valuable the Latin and Greek vocabulary is in the formulation of the finely structured English vocabulary of today. Even learning a few Latin and Greek root words gets you hooked and you want to learn more. Why? Because you can move from "what words mean" to "why words mean"&mdashin short, a thinking vocabulary. You'll find product information here.
A Charlotte Mason Education: A Home Schooling How-To Manual
The immensely popular ideas of Charlotte Mason have inspired educators for many decades. Her unique methodology as written about in her six-volume series established the necessary protocols for an education above and beyond that which can be found in traditional classroom settings. In A Charlotte Mason Education, Catherine Levison has collected the key points of Charlotte Mason's methods and presents them in a simple, straightforward way that will allow families to quickly maximize the opportuni...
Rhythms of Learning : What Waldorf Education Offers Children, Parents & Teachers (Vista Series, V. 4) (Vista Series, V. 4)
In numerous lectures and through teaching teachers for the first Waldorf school, Rudolf Steiner described and suggested methods of education based on the rhythmic unfolding of spirit, soul, and physiology in children as they grow. In each section of "Rhythms of Learning," Waldorf teacher Roberto Trostli introduces the reader to lectures on specific aspects of children's rhythms of development and how Waldorf education responds. We are shown how Waldorf teachers must, through their own inner capa...
The Well-Trained Mind: A Guide to Classical Education at Home
This book will instruct you, step by step, on how to give your child an academically rigorous, comprehensive education from preschool through high school. Two veteran home educators outline the classical pattern of education—the trivium—which organizes learning around the maturing capacity of the child's mind: the elementary school "grammar stage," the middle school "logic stage," and the high school "rhetoric stage." Using the trivium as your model, you'll be able to instruct your child in all ...
Right-Brained Children in a Left-Brained World: Unlocking the Potential of Your ADD Child
Understanding your child's learning style can help with challenges in learning, improving outcomes in reading, writing, and behavior. This book offers strategies for understanding your child's learning style and presents tools that you can use to become more successful in your homeschooling.